Skills Development 5th November

In our first practical lesson we learnt about the importance of white balance and that the settings must be adjusted in each different location to match the change of lighting. We were also told about the importance of colour bars and that it is advisable to film at least 10 seconds of colour bars before each piece of filming otherwise the first 10 second will be lost

AS Media Production
Technical Skills Audit Print ProductionName:Imogen Hay Tutor group:1.45 Date: 29/9/10Photographic SkillsWhich of the following photographic features/equipment have you used on a camera before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Manual Focus features	/		I have used focus features to change perspective eg focusing on something far away or close up
Shutter Speed		/
Aperture control		/
ISO Control		/
A tripod	/		I have used a tripod when filming to achieve stability and different hieghts that would be difficult to film from with a handheld camera, also when tracking or panning an object, or if the camera is too bulky to be held.
External flash	/		I have used extrenal flash to achieve correct lighting.
Self timer facility	/		I have used the self timer facility so that I can be in a photo without someone having to take it for me.
Light meter		/
Composition grids		/

　
　
Photoshop SkillsWhich of the following features of Photoshop have you used before:

Feature	Yes	No	Comments if yes – where have you completed this skills and to what level
Have you aver used Photoshop ever before?	/		I have used basic functions on photoshop to edit photos, such as bightness and contrast control.
Text control		/
Filters	/		When using photoshop I have used filters such as blur to soften edges or spread colour out across a canvas.
Brushes		/
Layers	/		I have used layers to seperate parts of an image to edit without changing the whole picture.
Opacity control	/		When layering images I have changed the transparency so that the image below shows through.
Shape creation		/
Brightness and contrast control	/		I have used these tools to change the tones; light-dark in an image.
Gradients		/
Load selection features		/
Feathering		/
Colour curves adjustment		/
Resolution setting control		/
Magnetic lasso, polygon lasso tool		/
Cropping tool	/		I have used cropping tools to cut out parts of an image that I don't want to be seen.
Clone tool		/
Retouch tool		/

　

Intro project

Photographic Storyboard

Print Product

Media production Evaluation

Since I started my media course I have learned about target audiences in a lot more detail, before I only knew about psychographics and demographics etc but now i know much more about target audience segmentation systems such as the family life cycle and socioeconomics. I have also learned about magazines in more detail, I have learned the technical terms for the front cover such as masthead and puffs and straps, I also learned how to analyse a magazine cover in much more detail and about the different types of poses and colour schemes.     

When I completed the initial assessment I realised that there are a lot of skills that I need to develop for example I would like to know how to use Photoshop more efficiently and how to use all the functions on a professional camera properly. There were things that I recognised such as print-based adverts, storyboards and analysis of CD/DVD covers etc.                                   

I think the main weakness in my work is the photos in my photographic storyboard, I don’t think we used the camera to its full potential. I also think I need to learn more technical terms.                                                 

The target-audience for the Nana Hat was old ladies aged from about 70-90 however when we re-branded it, the target audience is now female and male aged from 10 to 90, so we have given it a much wider audience.  I think the elements of our advert that work in engaging our audiences attention is the part when the girl is getting rubbish thrown at her for wearing the nana hat, I think this because people will find it funny. If i could do my project again I would like to improve it by taking more time and care over the photos and planning as when we did it, everything was quite rushed. Our advert is tailored to meet the demands of target audience as it guarantees nice hair all the time, ‘whatever the weather’, and personal image is very important to our target audience.